The world's most famous circus came to FRNDS for an extra hand to juggle their creative needs.
A giant snail, a plethora of elite acrobats, and dancing zebras; these are the characters that surround us every day while collaborating with the Cirque du Soleil internal team. As one of the world's most iconic circuses, Cirque du Soleil has expanded their portfolio to include 18 shows across the globe and FRNDS is lucky enough to work on their 6 iconic Las Vegas productions.
Cirque du Soleil came to FRNDS looking for an extension of their internal creative team. While juggling six shows, we’ve become just that. From building individual social identities for each production to unique and turn key creative, FRNDS has become a content powerhouse for the Cirque du Soleil team.
Iconic circuses coming to life
When you've got an iconic brand like Cirque du Soleil, the challenge lies in making each of their shows truly shine by themselves. FRNDS Agency joined forces with the Cirque du Soleil team to craft unique social identities for some of their most iconic shows including Mystère, KÀ, "O", Mad Apple, The Beatles LOVE and
Michael Jackson ONE.
No clowning around here
Armed with fresh social identities and custom templated layouts, FRNDS knew they could bring the team the efficiency of scale they had been looking for in a partner. FRNDS collaborated with the Cirque du Soleil team to craft a seamless workflow. This new system facilitated the development of cohesive cross channel assets at a fraction of Cirque's previous deliverable spend. With FRNDS help, Cirque reduced their cost per deliverable by an average of 60%.
All of your center stage essentials
When you have people flipping through the air, getting lit on fire, and diving from unparalleled heights on stage, you’ve got your hands full. FRNDS supports this juggling act by bringing an efficient full service creative team to Cirque du Soleil. In less than 4 months, FRNDS delivered over 150 assets and garnered over 7 Million views for the Cirque du Soleil team. From creative direction, video editing, and everything in between, FRNDS provides Cirque du Soleil with a flexible option for all of their creative needs.