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We rented out a bar and threw a full blown birthday party...
For a bag.
With over 3000 SKUs, one collection rides at the top for Dooney & Bourke. The Florentine Collection. The rich Italian vachetta leather only gets better with age and we knew that the 10 year anniversary needed to be more than a milestone. It needed to be a celebration.
Flipping the script on classic anniversaries, we rented an entire bar to throw the collection a full blown birthday party. Fully staffed with a bar tender and our favorite cocktails, we partied the night away with our favorite collection.
A Collection
That Stands
The Test Of
Time.
Celebrating the diverse appeal of Dooney, we wanted to reintroduce this heritage collection to a younger demographic while making sure not to alienate their current customer.
By touting the timelessness of the brand with vintage vibes in a high energy way, we produced content that was engaging for all audiences.
Partying
Across
All Platforms
Building cohesive assets specifically for different funnel stages & platforms, FRNDS delivered a library of assets that resulted in an average 28X ROAS for the Dooney team.
