We rented out a bar and threw a full blown birthday party...
For a bag.
With over 3000 SKUs, one collection rides at the top for Dooney & Bourke. The Florentine Collection. The rich Italian vachetta leather only gets better with age and we knew that the 10 year anniversary needed to be more than a milestone. It needed to be a celebration.
Flipping the script on classic anniversaries, we rented an entire bar to throw the collection a full blown birthday party. Fully staffed with a bar tender and our favorite cocktails, we partied the night away with our favorite collection.
The Test Of
Celebrating the diverse appeal of Dooney, we wanted to reintroduce this heritage collection to a younger demographic while making sure not to alienate their current customer.
By touting the timelessness of the brand with vintage vibes in a high energy way, we produced content that was engaging for all audiences.
Building cohesive assets specifically for different funnel stages & platforms, FRNDS delivered a library of assets that resulted in an average 28X ROAS for the Dooney team.