Roofnest brought on FRNDS to increase their digital presence, starting with their social platforms. We tapped into the unique community Roofnest occupies and grew Roofnest social following from 800 to over 50k followers while reaching over 1,700,000 people and generating over 2,500,000 impressions monthly.

Roofnest first approached FRNDS to ramp up their social media game - and when we want something done right, we take to the streets ourselves. With a Roofnest secured to the roof of our car, our team ventured out to capture Roofnest in its intended environment with people using and enjoying the product. We produced, art directed, shot and edited visual content captured for social platforms and campaigns. We developed and implemented a consistent, strong photography style that worked across both digital and print, and married well with their communities’ aesthetic.