Client Overview

DraftKings is the game inside the game. In addition to season long leagues, they allow customers to compete in single-day online fantasy sports contests across the largest variety of professional sports. DraftKings hosts watch parties and private events for their fans and customers around the U.S., fusing the love of the game with professional athletes, fans and FRNDS alike. Since the initial platform officially launched in 2012, DraftKings has grown explosively and has become a transformative experience, changing the way fans interact with sports.

Our Role

Graphic Design
Content Creation
Event Photo & Video
Commercial Content

01

Social Media Content Creation

High impact, fast paced events serve up impressive content that grabs people’s attention. We produce, art direct, capture and edit social content for DraftKings events, with day of editing and posting in real time. Fast turns yielded us fast results, and we’ve seen that with our content garnering millions of engagements overall.

02

Commercial Content Creation

DraftKings was looking to capture and advertise their VIP events to increase engagement, and involvement desire. Their unique experiences span from wineries to batting practice on Wrigley Field, or in an event space suped up with walls of LED screens to watch larger than life games. Due to the multitude of experiences and the range of services, our content has to be reactive and ever-evolving. We produce, art direct, shoot and edit on site event recap videos and photos used for sales and sponsorship promotions, and our content has landed prime time commercial spots on networks and in stadiums.

03

Graphic Design

FRNDS Agency provides on site graphic support for marketing materials needed during DraftKings events. Our team art directs, designs and produces brochures, signage and more that is clear, concise, and exudes the DraftKings brand - all within a less than 24 hour turnaround time.