Roofnest is providing roof top tents for campers, adventurers, and those always on the move. The weatherproof, aerodynamic "bedroom" attaches to the roof rack of any car or truck and instantly expands to create a cozy, protected space for you, your family and your FRNDS.
Brand Ambassador Managment
Social Media Management
Roofnest brought on FRNDS to increase their digital presence, starting with their social platforms. We tapped into the unique community Roofnest occupies and grew Roofnest social following from 800 to over 50k followers while reaching over 1,700,000 people and generating over 2,500,000 impressions monthly.
FRNDS needed to build a community around Roofnest to showcase how their rooftop tents were more than just a product, but a lifestyle. FRNDS created a strategic ambassador program that brought in tens of thousands of dollars of content, reached over 4 million people, and has engaged over 250k people.
Roofnest first approached FRNDS to ramp up their social media game - and when we want something done right, we take to the streets ourselves. With a Roofnest secured to the roof of our car, our team ventured out to capture Roofnest in its intended environment with people using and enjoying the product. We produced, art directed, shot and edited visual content captured for social platforms and campaigns. We developed and implemented a consistent, strong photography style that worked across both digital and print, and married well with their communities’ aesthetic.